Since then I have been observing and reflecting, from what I conceive to be a just perspective - a perspective which came to me not through choice but by expulsion.
Lasky, with whom he was connected in the early days of Famous Players, Bennett, who has in late years made a fortune in the book publishing business, gives his views on what will aid the motion pictures. New York - The industry will regain its forward stride as soon as the motion picture producers realize the days of the “Moron” audiences are over, Whitman Bennett, at one time prominently identified with the industry, believes. Roberts, formerly sales manager at the National Theatre Supply Company general office in New York, has succeeded George De Kruif, recently resigned, as vice president. These towns are specifically excepted, the service remaining exclusive where the individual appplication antedates that of the chain. The Galmond company is adhering to its policy of only one franchise in each town or community, priority being the deciding factor where two or more theatres in one section make application for the service, and this applies especially in protecting houses in localities included in chains which have blanket contracts for the magazine. Gallagher also states, “The results from the two-page advertisement which appeared in a recent issue of Associated Publications were far beyond my most optimistic expectations, and definite evidence of the wide coverage of this group of trade publications.” Henry Gallagher,īusiness manager of Galmond, states that the idea embodied in “Movie Gossip” seems to have appealed to live-wire showmen all over the country, with the result that the publication run of the second number will be approximately ten times that of the first issue. In a letter to Ben Shlyen, president and publisher of Associated Publications, J. The reception accorded the initial issue of “Movie Gossip,” the fan magazine recently launched as a special advertising medium for theatres, has been most gratifyng, according to its sponsors, the Galmond Publishing Co., 3234 West 20th street.
The man who bars the way to this world-movement of the masses reaching upwards is going down to defeat. The world clamors for good, vital, educated mental standards- for a self-respecting level of artistic and intellectual judgment. The day of the cinema moron audience is over - and was over long ago. If it is indeed true that there must be special entertainment for the morons, yield that perequisite to radio. You cannot sense the truth, but no man is better fitted than yourself to pick a staff of adequate calibre and engineer that gradual, shrewd artistic and commercial transition toward better things demanded by the obvious intellectual evolution of the American public. Annually but weekly raised a barriers so high as to exclude the faintest ray of common sense?
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